EXHIBITION OPPORTUNITIES

It is true that whether you sell traditional books or the latest in electronic reading devices, the better you know your customer - and the better your customer knows you - the more likely you are to make that first sale and the increasingly profitable sales that follow.

Exhibitions are more about relationship-building than selling a product. They are the most explicit form of direct marketing.

When it comes to the total quantity of a marketing interaction, nothing holds a candle to exhibitions.

Exhibitions have a number of advantages over other media. They are powerful tools for:

     - Bringing your customers and most active prospects to you
     - Meeting pre-qualified prospects
     - Allowing you to meet your market face-to-face
     - Allowing you to demonstrate products, answer questions and overcome objections
     - Using all five senses to communicate a message
     - Representing the marketplace in one place and time, bringing together suppliers, buyers,
       purchase influencers, consultants and media

Exhibitions also produce tangible results, making it easy to measure the medium’s return on investment.

The LIASA 13th Annual Conference and Exhibition 2011 will provide companies, book sellers and publishers with an opportunity to participate in their exclusive exhibition, focussed on the Information society

INCLUDED IN EACH STAND:

SHELL SCHEME 3M X 3M STAND:

Shell Scheme walling – 2,500 mm high, 3m x 3m

Fascia Board with your company name printed on it in black Arial font

1 x Plug Point

2 x Spotlights

2 x Chairs

1 x Table

2 x Exhibitor passes to man the stand for the duration of the conference

FLOOR SPACE ONLY STAND 3M X 3M

Carpeted floor space

1 x Plug Point

2 x Exhibitor passes to man the stand for the duration of the conference

SMME PAVILION

2m walling for display materials

1 x Table

2 x Chairs

1 x Plug Point for power

1 x Exhibitor pass to man the stand for the duration of the conference

	Click here to download the Exhibitor Opportunity document
	Click here to download the Exhibition Floor plan
	Click here to download the Exhibitor Booking form

FOR MORE INFORMATION CONTACT:

Charné Millett-Clay

Tel:  +27 11 463 5085

Email:  charne@soafrica.com